THE NEFERTITI STORY

"Nefertiti, whose name means "a beautiful woman has come," was the queen of Egypt and wife of Pharaoh Akhenaten during the 14th century B.C. She and her husband established the cult of Aten, the sun god, and promoted Egyptian artwork that was radically different from its predecessors"

- https://www.biography.com/royalty/nefertiti

Nefertiti became a symbolism of wealth and beauty to women everywhere, we want to keep that symbolism alive, with all our products, though we not only want to appeal to the Queen's out there, but also the King's, almost all products we have can be considered universal. We want everyone to look and feel like there royalty, because that's exactly what you are, wear your crowns high.